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Data analysis in plain English with Microsoft Excel

Data analysis in plain English with Microsoft Excel

Harvey J. Brightman

594 pages, parution le 09/08/1998

Résumé

Harvey Brightman's accessible, easy-to-understand new book focuses on helping readers learn essential statistical concepts and data analysis. In an intuitive and non-mathematical writing style, Brightman uses actual business applications and covers practical insights in business problem solving using Microsoft Excel as the primary computational tool. His clear, to-the-point presentation gives students a "map" for learning what data analysis techniques to use and when to use them. Brightman presents descriptive and inferential methods in sequential chapters, and introduces probability only as needed and then only on a very limited basis.
  • A motivating set of managerial issues (or questions) with accompanying databases appear at the beginning of each chapter. (These provide context for the chapter and frequently asked questions that the chapter's method will help answer.)
  • Scenarios that open each chapter are taken from all functional fields of business including finance, marketing, operations
  • Cognitive objectives that the reader will achieve are outlined in each chapter
  • Use of integrating frameworks help students see the big picture and the interconnectedness of data analysis tools
  • This book includes early presentation and analysis of time series data
  • Parametric and non-parametric methods are presented in a parallel fashion
  • Two highly praised chapters on quality are included: statistical process control and process improvement methods
  • The author's use of Excel's numerical and graphical tools to chart and analyze data with many Excel screens help students organize, summarize, interpret, and draw conclusions using sample data
  • An Excel appendix for each chapter shows the steps needed to do all the analyses within that chapter

Caractéristiques techniques

  PAPIER
Éditeur(s) Thomson
Auteur(s) Harvey J. Brightman
Parution 09/08/1998
Nb. de pages 594
EAN13 9780534526504

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