DATA Broadcasting

The Technology and the Business

Lars Tvede

300 pages, parution le 10/08/1999

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Résumé

Existing Broadcasting infrastructures such as satellites, cable TV network, digital terrstrial TV networks or xDSL can be used to broadcast multimedia to devices with an IP address and a browser. This relatively new concept gives the user access to the Internet as well as to rich multimedia combining streaming video, CD quality audio and fast software download - all from the same Internet browser environment.

Giving a complete overview of the specific data broadcasting technologies and bordering technologies involved, this volume also analyses data broadcasting from medium and business prespctives. It offers executives and developers in the telecommunications, software, hardware, and media industries detailed coverage of the main commercial, editorial and technical

This book:

Features the latest developments in electronic media
Discusses the major media opportunities of data broadcasting
Shows how data broadcasting can overcome many notorious problems resulting from dense traffic on the Internet
Considers the technical implications of data broadcasting over
Different network Me . infrastructures
Examines the process of developing and launching I Multimedia channels in a data broadcasting environment.

Table of contents

Foreword
Acknowledgements
List of tables
List of figures
Chapter 1: The Evolution Of Broadcasting
Chapter 2: The Internet
Chapter 3: Broadcasting Meets The Internet
Chapter 4: Technology Framework For Data Broadcasting Environments
Chapter 5: The Five Basic Formats Of Data Broadcasting
Chapter 6: Implementing A Data Broadcasting Platform
Chapter 7: Data Broadcasting: The Media Opportunities
Chapter 8: Creating Data Broadcasting Applications And Services
Chapter 9: Operating Networks Of Multiple Data Brodcasting Channels
Chapter 10: The Commercial Drivers Behind Data Broadcasting
Chapter 11: Data Broadcasting In The Future
Chapter 12: Glossary Of Terms
Index

L'auteur - Lars Tvede

Lars Tvede, de nationalité danoise, il a une longue expérience des marchés internationaux. Il a successivement exercé comme trader, responsable de la trésorerie, directeur financier et directeur général de plusieurs sociétés multinationales. Il a eu ainsi l'occasion de gérer plus de 50 fonds internationaux, intervenant sur les marchés à terme de matières premières pour lesquels il a souvent effectué des opérations dépassant le milliard de dollars. Il est titulaire d'un Master de Sciences de la Royal Danish University et Bachelor de Yvan Copenhague Business School. Lars Tvede réside actuellement en Suisse où il est directeur marketing de Tenfore International B.V.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Lars Tvede
Parution	10/08/1999
Nb. de pages	300
Format	15,5 x 23,5
Poids	550g
EAN13	9780471988328

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DATA Broadcasting

Résumé

L'auteur - Lars Tvede

Caractéristiques techniques

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