Data Warehousing : Using The Wal-Mart Model

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Indisponible

Résumé

At 70 terabytes and growing, Wal-Mart's data warehouse is still the world's largest, most ambitious, and arguably most successful commercial database. Written by one of the key figures in its design and construction, Data Warehousing: Using the Wal-Mart Model gives you an insider's view of this enormous project. Continuously drawing from this example, the author teaches you the general principles and specific techniques you need to understand to be a valuable part of your organization's own data warehouse project, however large or small. You'll emerge with a practical understanding of both the business and technical aspects of building a data warehouse for storing and accessing data in a strategically useful way.

What further sets this book apart is its focus on the informational needs of retail companies-including both market and organizational issues that affect the data's collection and use. If retail is your field, this book will prove especially valuable as you develop and implement your company's ideal data warehouse solution.

Contents

Foreword
Acknowledgments
Chapter 1: What Is Data Warehousing?
Chapter 2: Project Planning
Chapter 3: Business Exploration
Chapter 4: Business Case Study and ROI Analysis
Chapter 5: Organizational Integration
Chapter 6: Technology
Chapter 7: Technology Database Maintenance
Chapter 8: Technical Construction of the WalMart Data Warehouse
Chapter 9: PostImplementation of the WalMart Data Warehouse
Chapter 10: Store Operations Sample Analyses
Chapter 11: Merchandising Sample Analyses
Conclusion
Appendix A: Retail Formulas
Bibliography

L'auteur - Paul Westerman

Paul Westerman is a Global Marketing Manager for Compaq Computers, Inc. He began his retail career with Wal-Mart, where he was one of
the four people responsible for designing and building the Wal-Mart data warehouse-still the world's largest. Since then, Paul has played a
key role in many very large data warehouse projects around the world-in the retail industry, telephone industry, and other areas-and has
spoken to audiences around the world about the benefits of applying the data warehouse technology to business. He holds a B.S. in
computing and information sciences from Oklahoma State University.