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e-Merchant

e-Merchant

Retail Strategies for e-Commerce

Joanne Neidorf, Robin Neidorf

276 pages, parution le 01/05/2001

Résumé

e-Merchant: Retail Strategies for e-Commerce provides a step-by-step tour through the world of e-retail merchandising and management, beginning with the fundamentals: defining and differentiating your business, as well as filling a niche. From there, you will explore the vital, yet often misunderstood, topics of assortment planning, merchandising, inventory management, pricing and promotion, profitability, vendor relations, and organizational structure. Throughout, these business essentials are placed in the context of the Web medium, noting the ways that the Web can lower entry barriers, enhance product presentation, better target customers, create customer relationships through site content, increase flexibility of pricing and product offerings, improve vendor relations, and more.

Two e-retail examples run throughout the book to illustrate how these principles are put to work. In addition, case studies based on interviews with real-world e-retailers reveal how these principles have been adapted by businesses of all sizes, with a range of markets and products.

Whether you are a Web-based business needing to understand sound retailing concepts or you are working with Web-based retailers and want to understand their businesses from the inside out, e-Merchant integrates traditional retail and e-retail, showing how to survive and thrive.

Contents

  • Preface.
  • Acknowledgments.
  • 1 Introduction.
  • 2 Retail Strategy.
  • 3 Assortment Planning.
  • 4 Merchandising.
  • 5 Inventory Management.
  • 6 Pricing and Promotion.
  • 7 Profitability.
  • 8 Vendor Relations.
  • 9 Running a Buying Organization.
  • 10 The Virtual Real World: E-Tail Case Studies.
  • Appendix: Concepts and Resources.
  • Glossary of Key Terms.
  • Index.

L'auteur - Joanne Neidorf

Joanne Neidorf holds an MBA from Stanford University Graduate School of Business and has worked with internationally known retailers such as Macy's (where she was responsible for over $30 million in annual sales), Gymboree, and The Walt Disney Company. After working as a buyer/category manager for a retail start-up in Sweden, she has returned to the U.S. and joined the merchandising department at DFS Galleria, a global retailer specializing in merchandising to the traveling public. Her buying expertise, coupled with her business analysis background, has also made her an in-demand consultant for Internet start-ups.

L'auteur - Robin Neidorf

Robin Neidorf provides Web-based intelligence to small and mid-sized organizations through her company, Electric Muse. Additionally, she provides content analysis, strategic planning and copywriting services for the Web and for print media. As a business journalist for nearly ten years, she has specialized in rendering complex ideas clearly for a wide variety of audiences. Robin holds an MFA in creative nonfiction from the Bennington Writing Seminars and has taught research and writing (creative and technical) at the University of Minnesota, Hennepin Technical College and the Bennington Alumni Retreat.

Caractéristiques techniques

  PAPIER
Éditeur(s) Addison Wesley
Auteur(s) Joanne Neidorf, Robin Neidorf
Parution 01/05/2001
Nb. de pages 276
Format 18,7 x 23,4
Couverture Broché
Poids 650g
Intérieur Noir et Blanc
EAN13 9780201721690

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