E-Volve-or-Die.com

If you are involved with e-commerce at any level. from executive to observer; venture capitalist to new-hire-in-the-trenches, this is the book for you. With the pace of the New E-Conomy, it's difficult to know even where to start. What business models will be effective? What organizational changes need to be made? Should you outsource? What do customers expect today? E-Volve-or-Die.com is the management guide that shows how to deploy, manage, and e-volve your company into a holistic, Internet-enabled entity.

Based on the real-world experiences of Mitchell Levy and more than 45 executives from companies around the world, E-Volve-or-Die.com will guide you through adapting your business from the Industrial Age to the Internet e-conomy, from start to finish. The book begins with the basics-a clear understanding of the e-commerce paradigm-and then gives you proven business models and strategies you can use to transform your own business. E-volutionary tactics highlight what you have learned in each chapter, and case studies allow you to learn from the mistakes and strategies of companies that have successfully made the transition.

Contents

I. The New E-Conomy.
1. E-Commerce Thinking.
2. Business Models for the E-Conomy.

II. Deploying E-Commerce.
3. The Plan Is the Thing.
4. Customer Touch Points.
5. Content Will Always Be King.
6. Instant Global Presence.
7. Outsourcing Is Always an Option.

III. Maintaining Momentum.
8. New Expectations for Customer Service.
9. Managing the E-Commerce Organization.
10. Ongoing Internet Marketing.
11. The Law Catches Up to E-Businesses.

IV. E-Volving the Future.
12. Shifting Markets.
13. A View from the Real World.
14. Change Is Constant, Change Is Good.

V. Appendixes.
Appendix A: Selected Cases.
Appendix B: E-Commerce Primer.
Appendix C: Resources.