The Power of Visual Storytelling

How to Use Visuals, Videos, and Social Media to Market Your Brand

Ekaterina Walter, Jessica Gioglio

220 pages, parution le 01/03/2014

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Résumé

Attention is the new commodity. Visual Storytelling is the new currency.

Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

L'auteur - Ekaterina Walter

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.

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L'auteur - Jessica Gioglio

Jessica Gioglio is the social media manager for Dunkin(TM) Donuts.

Caractéristiques techniques

	PAPIER
Éditeur(s)	McGraw-Hill Companies
Auteur(s)	Ekaterina Walter, Jessica Gioglio
Parution	01/03/2014
Nb. de pages	220
Format	23 x 23
Couverture	Broché
Intérieur	Quadri
EAN13	9780071823937
ISBN13	978-0-0718-2393-7