Thinkpad

A Different Shade of Blue

J.Gerry Purdy, Debbie Dell

502 pages, parution le 10/09/1999

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Résumé

ThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the inside scoop on the cultural and personality differences that almost killed one of the most significant development efforts in IBM history. More importantly, it offers valuable lessons on what it takes to build a world-class, enduring brand or product.

Written by a member of the original ThinkPad Team, an insider who was there for the creation of one of the most recognized brands in computing
Apply the lessons learned by the IBM ThinkPad Team to your own product or brand
Foreword by Tom Kosnik of Stanford University on The Seven Attributes of Enduring Brands, and why ThinkPad has become one of the high technology enduring brands

Table of contents

Foreword; Preface
Part I: The 1980s A Decade of Learning: The IBM PC: Teaching the Elephant to Dance; Compaq: Pie House Luggables; The IBM PC Company: From a Small Acorn; IBM's Losing Streak; Zenith and NEC: Early Portable Innovators; IBM Gets the Message
Part 2: 1990-1992 The Time of Change: Birth of the Notebook Computer; The ThinkPad Before ThinkPad; IBM Gets Serious 10 Jim Bartlett: Improving the Bench; Bruce Claflin: Mobile's Change Agent; Building a Winning Team; IBM ThinkPad 70OC: In the Game; Developing the Brand; Unveiling a Masterpiece 16 Influencing the Influencers
Part 3: 1993-1995 The Brand Emerges: Errors in Judgment; Building the Brand; Entrenching Success; In Transition; Joe Formichelli: Back to Basics; Butterfly: A Hit That Missed; Per Larsen: Consummate Marketeer; Paying for the Journey; IBM: I've Been Moved (to Raleigh); The Employees: ThinkPad's Backbone
Part IV: 1996 and Beyond The Brand Reigns: Steve Ward: Operations Master; ThinkPad After ThinkPad; The IBM ThinkPad iSeries; The Journey Continues; References; Index

Caractéristiques techniques

	PAPIER
Éditeur(s)	Sams
Auteur(s)	J.Gerry Purdy, Debbie Dell
Parution	10/09/1999
Nb. de pages	502
Format	16 x 24
Poids	850g
EAN13	9780672317569

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Thinkpad

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