Rembrandts in the Attic
Unlocking the hidden value of patents
Résumé
New Enterprise Associates
"'Ihe world's most successfül companies are aggressively
promoting, protecting, and marketing their own intellectual
property. As underscored in Rembrandts in the Attic, the
stakes are enormous-billions of dollars-for those companies
that successfülly mine and maximize the value of their
patented ideas."
-Rick Thornan, President and CEO, Xerox Corporation
"Rembrandts in the Attic is the first clear guide to the
strategy challenges posed by the growing role of
intellectual property in global economic competition.
Companies and countries that understand how to meet those
challenges will succeed. Those that don't will lose."
-Peter G. Peterson, Chairman, The Blackstone Group,
and Former United States Secretary of Commerce
"Intellectual property may be an old subject, but one of
vital importance to our global economy. This intriguing
book will stimulate creative thinking in your business and
provide ideas for everyone-from inventors to corporate
executives."
-Jack D. Kuehler, Retired Vice Chairman and Former
President of IBM
"A wake-up call for senior executives everywhere."
-Stephen P. Fox, Director of Intellectual Property, Hewlett-Packard Company
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Harvard Business School Press (HBS) |
| Auteur(s) | Kevin G. Rivette, David Kline |
| Parution | 01/01/2000 |
| Nb. de pages | 220 |
| Format | 160 * 240 |
| Poids | 400g |
| EAN13 | 9780875848990 |
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