Trust or Consequences

Build Trust Today or Lose Your Market Tomorrow

Al Golin

248 pages, parution le 07/01/2004

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Résumé

Companies that lose the trust of customers and investors risk losing much more. Maybe even everything.

The recent rash of corporate scandalsóand the ensuing financial ruin of companies and their stockholders-proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to:

create an effective trust strategy
determine the impact of trust issues on stakeholders
assess trust-building performance and calculate the difficulty of restoring trust
create a "trust bank" for saving deposits of good will to draw on as needed

Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage-where it must remain if companies are to regain stakeholder loyalty and competitive advantage

L'auteur - Al Golin

(Chicago, IL) is founder and chairman of Golin/Harris, one of the worlds leading public relations firms. He was named one of the most influential public relations people of the twentieth century by PR Week magazine.

Sommaire

Trust Trends: A Transparent Age, Online Relationships, and a
Breakdown in Corporate Values
More Than a Nice-Sounding Word: The Bottom Line Benefits
The Damage Done: Post-Enron Possibilities
Fix It Before It Breaks
If You Can't Do It, Please Say So
The Human Touch
Humility: Developing a Nonarrogant Attitude
Speed, Truth, and Other Good Ways to Respond to Bad Times
Tough Trust Decisions
The Media: How to Develop Relationships that Develop Trust
Great Acts of Trust
Acts of Distrust
The Ten Commandments of Organizational Trust

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	Al Golin
Parution	07/01/2004
Nb. de pages	248
Format	16 x 23,5
Couverture	Relié
Poids	520g
Intérieur	Noir et Blanc
EAN13	9780814472088
ISBN13	978-0-8144-7208-8