The Art and Science of Technology Transfer

Phyllis L. Speser

408 pages, parution le 20/05/2006

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Résumé

Technology Transfer promotes moving technology out of labs and into practical as well as valuable applications. It describes a successful method and a model that applies equally well to commercializing technology as to acquiring it, or to diversifying companies. It presents a structured introduction into the movement of technology into use, leading readers through discovering applications for technology, identifying commercialization partners, valuation of technology, structuring and negotiating deals, and supporting implementation of the deal to realize anticipated revenues.

L'auteur - Phyllis L. Speser

Phyllis L. Speser, JD, PHD, has been involved in technology transfer in a variety of roles: professor, inventor, policy maker, analyst, and broker/deal maker. She has twice served on the board of the TechnologyTransfer Society, was a gubernatorial appointee to the Washington Technology Center, and currently serves on committees of the Licensing Executives Society and the Association of University Technology Managers. She has taught at SUNY Buffalo, the American University (Washington DC), and the Universität Mannheim (Germany). A cofounder of Foresight Science & Technology,she is the developer of the Technology Niche Analysis and Virtual Deal Simulationmethods used by Foresight. Phyllis Speser is a recipient of R&D awards in artificial intelligence from the National Science Foundation, U.S. Department of Agriculture, U.S. Department of Education, and U.S. Office of Naval Research, for work which was successfully commercialized. She also has supported the commercialization of technologies for corporate, university, government, and nonprofit lab customers across the spectrum of science, engineering,and other industries globally.

Sommaire

The Game of Technology Transfer
- The Pieces
- The Board
- Strategies
Market Research
- Finding the Customer
- Competing Technology
- Markets
Strategy
- Positioning the Technology for the End User
- Launch Tactics
Doing Deals
- Finding the Target
- Valuing the Technology
- Doing the Deal
- The Twelve-Step Program

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Phyllis L. Speser
Parution	20/05/2006
Nb. de pages	408
Format	18 x 26
Couverture	Relié
Poids	920g
Intérieur	Noir et Blanc
EAN13	9780471707271
ISBN13	978-0-471-70727-1