Résumé
Are you an entrepreneur responsible for innovation? Is your business customer-focused? Do you design experiences? If the answer to any of these questions is yes, this book is essential to your future! Here's how to employ research to inform design that meets the needs and desires of people who interact with products, both virtual and physical. I believe that success in innovation is built on the kind of design research that is explained, clarified, and exemplified here.
Bill Moggridge, Cofounder, Ideo, And Designer Of The World's First Laptop
Bravo! This truly is a remarkable book about one of the most significant design practices of the 21st century. It will push and test your knowledge about the role and the value of design. A must-read if you are serious about designing the future.
Clement Mok, Founder, Studio Archetype, And President, American Institute Of Graphic Arts
Sommaire
- People
- Form
- Process
- Process (cont'd)
- Action
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | The MIT Press |
| Auteur(s) | Brenda Laurel |
| Parution | 08/04/2004 |
| Nb. de pages | 334 |
| Format | 18,5 x 23,6 |
| Couverture | Relié |
| Poids | 938g |
| Intérieur | Quadri |
| EAN13 | 9780262122634 |
| ISBN13 | 978-0-262-12263-4 |
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