Naked Conversations

How Blogs Are Changing the Way Businesses Talk with Customers

Robert Scoble, Shel Israel

252 pages, parution le 31/01/2006

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Résumé

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.

According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.

The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:

Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.
Blogging has changed the rules of communication and competition.
You can launch an effective blogging strategy and the reasons why you should.

Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

L'auteur - Robert Scoble

Robert Scoble, blogueur renommé sur les nouveaux médias, podcasteur, a travaillé chez Microsoft avant de lancer Podtech en 2006.

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L'auteur - Shel Israel

Shel Israel, journaliste spécialisé dans les technologies numériques, conférencier, consultant et créateur de start-up, a coécrit avec Robert Scoble Naked Conversations: I How Blogs Are Changing the Way Businesses Talk with Customers.

Autres livres de Shel Israel

L'ère du contexte

Découvrir tous les livres de Shel Israel

Sommaire

Foreword
Introduction: Of Bloggers and Blacksmiths
What's Happening
Blogging Wrong & Right
The Big Picture
Acknowledgments
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Robert Scoble, Shel Israel
Parution	31/01/2006
Nb. de pages	252
Format	15,5 x 24
Couverture	Relié
Poids	463g
Intérieur	Noir et Blanc
EAN13	9780471747192