MTIV Making The Invisible Visible

Process, Inspiration and Practice for the New Media Designer

  • Nombre de pages : 240 pages   drapeau anglais
  • Date de parution : 19/06/2002

Résumé

MTIV (Making the Invisible Visible) is an indispensable guide for the new age of media design. This book is about HOW to achieve the results that bring in profits and make you a better designer. This beautifully written and designed book unveils the methods behind Hillman Curtis' phenomenal success as a New Media designer. In well-crafted narrative and instructional form, Hillman outlines his systematic approach for working with clients to develop clear, cogent, and creative communication - three "musts" for successful design. Through trial and error, Hillman and his company honed a seven-step process for creating concepts, developing and designing New Media. Often overlooked or unknown by designers, the methods in this book are distilled from years of experience, and enhanced by years as a leader in the design field. Divided into three parts-Process, Inspiration and Practice-the book offers a practical methodology for successful artistic and professional work and also offers technical advice in translating this for the web (color, XML, streaming media, and other topics are discussed). Lined with a subtle sense of humor and narration that really flows, this book is a joy to read, with great advice that helps designers with their own design work.

TABLE OF CONTENTS
  • INTRODUCTION
  • PROCESS
  • Listen
  • Unite
  • Theme
  • Concept
  • Eat the Audience
  • Filter
  • Justify
  • INSPIRATION
  • PRACTICE
  • Grids
  • Color
  • Type
  • Web Layout
  • Web Languages
  • XML
  • Usability
  • Broadcast
  • Print
  • CREDITS
  • INDEX

Caractéristiques

  • Type produit : Ouvrage
  • Langue : Anglais
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  • Editeur(s) : New Riders
  • Auteur(s) : Hillman Curtis
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  • ISBN13 : 978-0-7357-1165-5
  • EAN13 : 9780735711655
  • ISBN10 : 0-7357-1165-8
  • Parution : 19/06/2002
  • Edition : 1ère édition
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  • Nb de pages : 240 pages
  • Format : 20,4 x 25,5
  • Couverture : Broché
  • Poids : 984 g
  • Intérieur : Noir et Blanc
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