Summary: what the customer wants you to know

Review and analysis of charan's book

Businessnews Publishing - Collection Business book summaries

42 pages, parution le 16/09/2016

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Résumé

The must-read summary of Ram Charan's book: "What the Customer Wants You to Know: How Everybody Needs to Think About Sales Differently".

This complete summary of the ideas from Ram Charan's book "What the Customer Wants You to Know" reveals that the traditional sales process is broken. Customers today have so many choices that if all you focus on is price, the only thing you can do is keep lowering your prices until it gets to a stage where you're not making enough money to stay in business. In this book, the author explains that a new approach to selling is needed, called "value creation selling". This summary demonstrates what this approach entails and how you can use it to develop customer relationships that deepen over time and make it difficult for customers to switch to someone else.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge

To learn more, read "What the Customers Want You to Know" and discover the key to attracting and retaining customers in today's overcrowded marketplace.

Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	16/09/2016	12/11/2014
Nb. de pages	42	15
Format	12 x 18	-
Couverture	Broché	-
Poids	53g	-
Contenu	-	ePub
EAN13	9782511048429	9782511022337