Homepage Usability

50 Websites Deconstructed

Jakob Nielsen, Marie Tahir

316 pages, parution le 26/11/2001

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Résumé

Découvrez la version française de cet ouvrage paru aux Editions Eyrolles.
The premise of this book is simple: examining the effectiveness of 50 top homepages, chosen for the popularity or prominence of the company, government agency, or non-profit institution they represent. Each site is a separate chapter that includes an image of the homepage, an overview of its strengths and weaknesses, and an analysis map that gives the authors' detailed critique and strategies for improvement. Prior to coverage of the individual sites, however, are the authors' 113 guidelines for ensuring homepage usability and the conclusions they've drawn from comparing the 50 sites studied. This is the only book you need for measuring the success of your own homepage and those of your competitors.

In a world of information overload and dying dot.coms, your homepage must grab the attention of visitors, tell them where they are, and let them know where they can go. Does your site pass the test? Homepage Usability is all about making that first impression. Is your tag line effective? Can visitors find your search box? How difficult is the page to navigate? What percentage of your homepage is devoted to actual content? By putting 50 of today's top sites to the test, web usability experts Jakob Nielsen and Marie Tahir show you what makes for good and not so good first impressions. This book contains hundreds of examples that you can employ on your own homepage. Apply the best. Avoid the worst.

Contents

Preface: The Role of the Homepage; The Organization of This Book; Your Action Items; The Companion Web Pages
Homepage Guidelines: What's Not in These Guidelines; The Guidelines; Communicating the Site's Purpose; Communicating Information About Your Company; Content Writing; Revealing Content Through Examples; Archives and Accessing Past Content; Links; Navigation; Search; Tools and Task Shortcuts; Graphics and Animation; Graphic Design; UI Widgets; Window Titles; URLs; News and Press Releases; Popup Windows and Staging Pages; Advertising; Welcomes; Communicating Technical Problems and Handling Emergencies; Credits; Page Reload and Refresh; Customization; Gathering Customer Data; Fostering Community; Dates and Times; Stock Quotes and Displaying Numbers; Homepage Design Conventions
Homepage Design Statistics: Download Time; Basic Page Layout; Fundamental Page Design Elements; Navigation. Frequent Features; Graphics and Multimedia; Advertising; Typography; Recommended Homepage Design
Sites: About www.about.com; Accenture www.accenture.com; Amazon www.amazon.com; The Art Institute of Chicago www.artic.edu; Asia Cuisine www.asiacuisine.com.sg; Barnes &Noble www.bn.com; BBC Online www.bbc.co.uk; Boeing www.boeing.com; CDNOW www.cdnow.com; Citigroup www.citigroup.com; CNET www.cnet.com; CNNfn cnnfn.cnn.com; Coles www.coles.com.au; DIRECTV www.directv.com; Disney www.disney.com; Drugstore www.drugstore.com; eBay www.ebay.com; eMagazineshop ----emagazineshop.com; ESPN www.espn.com; ExxonMobil www.exxon.mobil.com; FedEx www.fedex.com/us; Federal Highway Administration www.fhwa.dot.gov; Florida Department of Revenue http://www.sun6.dms.state.fl.us/dor; Ford Motor Company www.ford.com; Gateway www.gateway.com; General Electric www.ge.com; General Motors www.gm.com; Global Sources www.globalsources.com; IBM www.ibm.com; James Devaney Fuel Company www.jamesdevaneyfuel.com; JobMagic www.jobmagic.net; Learn2 www.learn2.com; Microsoft www.microsoft.com; MotherNature www.mothernature.com; MTV www.mtv.com; NewScientist www.newscientist.com; NewsNow www.newsnow.co.uk; PBS www.pbs.org; Petsmart www.petsmart.com; Philip Morris www.philipmorris.com; PlanetRx www.planetrx.com; Red Herring www.redherring.com; Slusser's Green Thumb www.slussers.com; Southwest www.southwest.com; Ticketmaster www.ticketmaster.com; Travelocity www.travelocity.com; USA Today www.usatoday.com; Victoria's Secret www.victoriassecret.com; Wal-Mart www.walmart.com; Yahoo! www.yahoo.com
Appendix
Index

L'auteur - Jakob Nielsen

Jakob Nielsen is a principal of the Nielsen Norman Group and has been called "the world's leading expert on Web usability" by U.S. News and World Report. His Alertbox column has been published on the Internet since 1995 (www.useit.com). A previous Sun Microsystems Distinguished Engineer, Nielsen is the author of numerous books, including the worldwide best-seller Designing Web Usability (New Riders, 2000).

L'auteur - Marie Tahir

MARIE TAHIR est directrice de stratégie au Nielsen Norman Group. Spécialiste de la refonte de sites B2B et B2C,elle a développé une méthode originale d 'enquête
sur le terrain et de définition de profils utilisateur.

Caractéristiques techniques

	PAPIER
Éditeur(s)	New Riders
Auteur(s)	Jakob Nielsen, Marie Tahir
Parution	26/11/2001
Nb. de pages	316
Format	25 x 25,5
Couverture	Broché
Poids	1100g
Intérieur	Quadri
EAN13	9780735711020
ISBN13	978-0-7357-1102-0