Harvard Business Review on Doing Business in China

Collectif Harvard Business School Press - Collection Ideas with Impact

204 pages, parution le 08/12/2004

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Résumé

Home to a quarter of the world's population, China, with its rapid growth, expanding openness, and developing consumer market, has become a hotbed of opportunity-and risk-for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China.

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Sommaire

The Great Transition
The Chinese Negotiation
The Hidden Dragons
Short-Term Results: The Litmus Test for Success in China
Entering China: An Unconventional Approach
To Reach China's Consumers, Adapt to Guo Qing
Trouble in Paradise
The Forgotten Strategy
About the Contributors
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Collectif Harvard Business School Press
Collection	Ideas with Impact
Parution	08/12/2004
Nb. de pages	204
Format	14 x 21
Couverture	Broché
Poids	281g
Intérieur	Noir et Blanc
EAN13	9781591396383
ISBN13	978-1-59139-638-3