The Innovative Enterprise

Harvard Business Review Series

Collectif Harvard Business School Press

196 pages, parution le 25/03/2003

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Résumé

It's not enough simply to come up with great ideas--ultimately, companies must turn those ideas into profits. This valuable collection is full of tried and true specific managerial techniques, processes, and policies that set apart innovative leaders from their less successful competitors. Articles include: Creativity Under the Gun by Teresa M. Amabile, Constance N. Hadley, and Steven J. Kramer; Tough-Minded Ways to Get Innovative by Andrall E. Pearson; Breaking Out of the Innovation Box by John D. Wolpert; The Sputtering R&D Machine by Martha Craumer; Inspiring Innovation by Ellen Peebles; The Discipline of Innovation by Peter F. Drucker; Research That Reinvents the Corporation by John Seely Brown; and Creativity Is Not Enough by Theodore Levitt.

Contents

Creativity Under The Gun
Tough-Minded Ways to Get Innovative
Breaking Out of The Innovation Box
The Sputtering R&D Machine
Inspiring Innovation
The Discipline of Innovation
Research That Reinvent the Corporation
Creativity Is Not Enough
About the Contributors

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Collectif Harvard Business School Press
Parution	25/03/2003
Nb. de pages	196
Format	14 x 21
Couverture	Broché
Poids	255g
Intérieur	Noir et Blanc
EAN13	9781591391302
ISBN13	978-1-59139-130-2