Barbara E. Bund
Biographie de Barbara E. Bund
Barbara Bund, Ph.D., is a senior lecturer at MIT Sloan School of Management. Credited by Philip Kotler with popularizing the term relationship marketing, Bund has also taught at Harvard and is the author of Winning and Keeping Industrial Customers as well as other books and articles.
Livres de Barbara E. Bund
Résultats : 1 à 1 sur 1 livre
The Outside-In Corporation
How to Build a Customer-Centric Organization for Breakthrough Results
Auteur : Barbara E. Bund
Éditeur : Mc Graw Hill
Date de parution : 12/12/2005
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