David Melnick

David Melnick currently holds the position of President of PDA Defense, the leading Enterprise PDA Security offering. Prior to PDA Defense, David helped to pioneer Internet-based financial transactional systems and security from the mid-'90s publishing multiple books on the execution of electronic commerce systems. As early as 1996, David was the focus of case studies in the area of Internet-based Electronic Commerce (Microsoft's Merchant Server Book -- Ventana, 1996). And, by 1997 David had taken the lead author role in the first book published on Microsoft's Active Server Pages (QUE/Macmillan Publishing, 1997).
From the beginning of the 1990s David has worked to leverage technology and manage risk within the Financial Services industry starting with his work for one of the largest credit card processors. At GE's Credit Card companies, David worked with GE Corporate R&D to implement the first commercial application of Neural Network technology for risk management socring within the company, as well as later operationally working in both Fraud management and Risk Scoring Development groups. After GE, David's financial services work continued with the architecting of payment gateways currently in use by Bank of America and Wells Fargo Bank. In the credit card processing area, David worked closely with Visa and Bank of America to pilot early tests with Smart Cards and emerging security standards such as SET 0.0 for taking transactions over the Internet.
Through a combination of published work, speaking engagements, and professional organization involvement. David has established a reputation fore leadership in the technology-intensive security and risk management areas, includingn a specialization in the area of financial services.