Jan-Benedict E.M. Steenkamp
Biographie de Jan-Benedict E.M. Steenkamp
Jan-Benedict E.M. Steenkamp is C. Knox Massey Distinguished Professor of Marketingand Marketing Area Chair, University of North Carolina at Chapel Hill. He is also the Executive Director of AiMark, a global research center.
Livres de Jan-Benedict E.M. Steenkamp
Auteurs : Nirmalya Kumar, Jan-Benedict E.M. Steenkamp
Éditeur : Harvard Business School Press (HBS)
Date de parution : 12/02/2007
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