John Zinkin
Biographie de John Zinkin
John Zinkin has 33 years of experience in business, 19 in Asia. He has held top management positions in major multinational marketing, manufacturing and consulting companies. He is currently Associate Professor of Marketing and Strategy and the Director of Corporate Affairs at Nottingham University Business School, Malaysia Campus.
He is also the Managing Director of Zinkin Ettinger Sdn Bhd, which specializes in brand positioning, change management, change communication and marketing strategy. Recent clients include leading companies in oil and gas, banking, forestry, IT, advertising, ceramics and apparel. He has run a number of workshops on Corporate Governance and Corporate Social Responsibility for directors of Malaysian public listed companies, as well as organizing conferences on CSR in the Asia Pacific region. He has contributed regular articles for leading Malaysian business publications, and is the author of What CEO s must do to succeed published in 2003.
Livres de John Zinkin
Auteurs : Peter Wallace, John Zinkin
Éditeur : Wiley
Date de parution : 14/02/2005
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