Karen Hyatt
Biographie de Karen Hyatt
A former editor and columnist, Ms. Hyatt has spent the past 20 years with Hewlett-Packard Company managing competitive intelligence, category management strategy, advertising, press relations, and merchandising. In demand for her expertise in retail theft prevention, she has served as a consultant for major retailers and industry associations. At HP she developed retail strategies that pioneered consumer-centric marketing including innovative category management plans and consumer shopping behavior research. She currently manages legal strategy for HP's largest business.
Livres de Karen Hyatt
Auteurs : Kreta Chandler, Karen Hyatt
Éditeur : Prentice Hall
Date de parution : 29/08/2002
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