Philip Hesketh
Biographie de Philip Hesketh
Philip Hesketh is a psychology graduate who followed a highly successful sales career at Procter & Gamble. In 1986 he was creator, Managing Partner and New Business Director of Advertising Principles, an advertising agency that has grown into a multi-million pound business. Having spent his entire working life studying and practicing persuasion and influence, Philip is now a speaker on 'The Psychology of Persuasion'. He mixes thought-provoking, well-researched, persuasive techniques with his own highly entertaining, unique brand of humour. The result? Audiences leave Philip's events inspired and better informed on how buying, selling, persuading and influencing actually work.
Livres de Philip Hesketh
Auteur : Philip Hesketh
Éditeur : Capstone Publications
Date de parution : 30/08/2005
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