Susan Baker
Biographie de Susan Baker
Following ten years as a marketing practitioner, Susan
earned her PhD in management sciences from Cranfield School
of Management where she now specialises in consumer
marketing. She founded and directs the New Marketing
Research Group, which works together with a consortium of
client organizations to understand the impact on marketing
of the New Consumer (www.new-marketing.org). She is a
frequent keynote speaker at marketing and management
conferences.
Livres de Susan Baker
Auteur : Susan Baker
Éditeur : Routledge
Date de parution : 10/01/2006
Indisponible
Auteur : Susan Baker
Éditeur : Wiley
Date de parution : 11/07/2003
Indisponible
