Yoram (Jerry) Wind
Biographie de Yoram (Jerry) Wind
Yoram (Jerry) Wind is The Lauder Professor, Professor of Marketing, and Founding Director of the Wharton Fellows Program and the SEI Center for Advanced Studies in Management at The Wharton School. A world-renowned marketing expert, his 20 books include Convergence Marketing and Driving Change, and he has been recognized with many major marketing awards. He has advised Fortune 500 firms, non-U.S. multinationals, governments, and entrepreneurial ventures in industries ranging from financial services to consumer goods.
Livres de Yoram (Jerry) Wind
Auteurs : Yoram (Jerry) Wind, Colin Crook
Éditeur : Wharton School Publishing
Date de parution : 15/09/2004
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