Animation designer Tom Bancroft brings his knowledge and experience to this fun and accessible book on character design. From Snow White to Shrek, from Fred Flintstone to Sponge Bob Squarepants, it is the design that communicates a character's personality even before a single word of dialogue is spoken. Bancroft, who designed the character Mushu, voiced by Eddie Murphy, in the Disney animated feature film, "Mulan," begins the book with time-tested design concepts, then explains how to work with a script, about character hierarchy (treating important characters, and lesser characters differently), how to maximize a pose and expressions, and ultimately, how to finish a character that sparkles. At the end of each chapter are exercises to help the reader hone his skills. Bancroft also explains how these lessons can be applied to different industries: film, TV, video games, and graphic novels. The book will include practical advice from professionals in each of these industries, including Mark Henn (director of animation, Disney's "The Little Mermaid"), Peter DeSeve (character designer, "Ice Age"), J.;Scott Campbell (Wildstorm/DC Comics), Rob Corley (feature animator, "The Lion King", "Aladdin", "Lilo and Stitch"), Butch Hartman (creator, "Fairly Oddparents"), Jack Davis (MAD magazine), and Bill Amend (cartoonist, "Fox Trot". The introduction is written by Glen Keane (Walt Disney).