The Selling of 9/11

How a National Tragedy Became a Commodity

Dana Heller

296 pages, parution le 29/09/2005

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Résumé

How has commerce shaped the cultural memory of our national tragedy? From the renewal of the American flag to nostalgic replicas of the World Trade Center and country songs about September 11, the meaning of the event has become the property of corporate enterprise. In this revealing collection, top thinkers argue that the marketing and commodification of September 11 demonstrate how consumers in the United States and around the world communicate and construct national identity. The authors investigate topics such as:

why Hollywood is scared of on-screen violence
why Japanese media sensationalized the World Trade Center attack
how companies like Wal-Mart foster patriotism; and
how the New York Times used Norman Rockwell and September 11 in an ad campaign

Twelve essays take critical stock of the role that commercial advertising, media and press outlets, marketers, and corporate public relations play in attempting to define our collective memory. At the same time, they show how consumers and consumer products can play instrumental roles in human processes of reflection, mourning, and healing.

L'auteur - Dana Heller

Dana Heller is Professor of English and Director of the Humanities Institute at Old Dominion University in Norfolk, Virginia.

Sommaire

Acknowledgments
Introduction: Consuming 9/11
Wounded Nation, Broken Time
"Chosen to be Witness": The Exceptionalism of 9/11
Advertisements for Itself: The New York Times, Norman Rockwell, and the New Patriotism
The Comfort Zone: Japan's Media Marketing of 9/11
Entertainment Wars: Television Culture after 9/11
The Country Connection: Country Music, 9/11, and the War on Terrorism
"Your Flag Decal Won't Get You Into Heaven Anymore": U.S. Consumers, Wal-Mart, and the Mourning, Monomyth and Memorabilia: Consumer Logics of Collecting 9/11
Social Fear and the Terrorism Survival Guide
Home Invasion and Hollywood Cinema: David Fincher's Panic Room
Cynical Nationalism
Contributors
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Palgrave
Auteur(s)	Dana Heller
Parution	29/09/2005
Nb. de pages	296
Format	14,5 x 22
Couverture	Broché
Poids	453g
Intérieur	Noir et Blanc
EAN13	9781403968173
ISBN13	978-1-4039-6817-3