Attracting perfect customers
The power of strategic synchronicity
206 pages, parution le 14/11/2001
Résumé
Attracting Perfect Customers leads readers through a
transformation as they learn that it is no longer
productive or profitable to conduct business using warlike
marketing techniques such as "targeting" customers and
"outmaneuvering" the competition. In fact, these techniques
seem both outdated and labor-intensive when compared to the
Strategic Synchronicity process, which requires just five
minutes of planning each day. Strategic Synchronicity is
based on nine principles that are not new but are often
neglected in today's business world. Among them are the
ideas that businesses don't need to search for customers if
they are "on purpose"; that collaboration, not competition,
is required; and that businesses create their own "clients
from hell."
Contents
- Part I The Six Standards of Strategic Synchronicity
- Part II The Strategic Attraction Planning Process
- Part III Strategic Attraction in Action : Twenty-One Daily Tips
- Synchronicity Leaders
- Resources
- Notes
- Bibliography
- Index
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Berrett-Koehler |
| Auteur(s) | Stacey Hall, Jan Brogniez |
| Parution | 14/11/2001 |
| Nb. de pages | 206 |
| Format | 15 x 23 |
| Couverture | Broché |
| Poids | 348g |
| Intérieur | Noir et Blanc |
| EAN13 | 9781576751244 |
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