Beyond green

Selling sustainability

Thomas Vejlgaard And Torben Greve Himmelstrup

150 pages, parution le 15/02/2026

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Résumé

Sustainability is a decisive factor in modern B2B sales. Customers no longer buy sustainability as an idea; they buy outcomes, credibility, and measurable value. Beyond Green: Selling Sustainability is a practical guide for sales professionals, leaders, and sustainability teams who must adapt to this shift.The book explains how ESG requirements, sustainability regulation, and rising stakeholder expectations reshape the buying journey and expand the decision-making unit. It shows how sales must engage earlier, higher, and wider, and how sustainability must be translated into business value to influence decisions.Covering outcome-based selling, customer personas, storytelling, pitch development, data-driven sales, and objection handling, the book equips readers to sell sustainability with confidence and clarity. A strong focus is placed on using credible data, and aligning sustainability initiatives with customer priorities such as cost, risk, compliance, and long-term competitiveness.Written for professionals working with sales, ESG, procurement, marketing, and leadership, Beyond Green: Selling Sustainability bridges sustainability strategy with commercial execution.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Pascal Marchant
Auteur(s)	Thomas Vejlgaard And Torben Greve Himmelstrup
Parution	15/02/2026
Nb. de pages	150
Format	13.5 x 21.5
Couverture	Broché
Poids	178g
EAN13	9789403811161