Building customer-based project organizations

In Building Customer-Based Project Organizations, Jeffrey Pinto and Pekka Rouhiainen provide proven methods and techniques that help project organizations "get it right". The organization's primary goal, they say, is establishing and maintaining long-term relationships with customers. The authors demonstrate that the key to these relationships is a healthy climate between suppliers and customers - the supply chain." "Using examples of success from such performers as General Electric, Ericsson, and Nokia, this book shows project-based firms how to use three business functions - customer service, project management, and supply chain management - to deliver greater value to the customer and the organization." "The authors demonstrate how this approach leads to greater profitability by reducing time to market, trimming inventory and supplier costs, and minimizing product obsolescence. They also provide an implementation strategy for establishing customer focus and streamlining product development and supply chain operations." "Building Customer-Based Project Organizations presents the key to success to managers responsible for an organization's supply chain, logistics, product development, and operations strategies. It also gives MBA students in business and engineering a vivid picture of how to implement and sustain succcssful project management in the real world.

Contents

• Why a Customer-Based Approach Matters
• Background: The Challenge of Project-Based Work
• What Is Project Success and Failure?
• Project Critical Success Factors
• Managing the Supply Chain for Projects
• Value Chains and Projects
• Project Stakeholder Analysis
• Creating Customer-Based Project Organizations
• Putting the Model to Work: The ARO Story
• Building the Customer-Based Project Organization
• Index