Menu

mon compte Connexion

mon panier 0 article

Vous avez entre 15 et 18 ans ? Profitez du Pass Culture à la librairie Eyrolles !
Tous nos rayons
Aucun résultat pour ""

Rayons

Graphisme & Photo Informatique Construction Entreprise & Droit Sciences Littérature Arts & Loisirs Vie pratique Voyage et Tourisme BD et Jeunesse

Déjà client ? Identifiez-vous

Mot de passe oublié ?

Nouveau client ?

CRÉER VOTRE COMPTE
Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy
Ajouter à une liste

Librairie Eyrolles - Paris 5e
Indisponible

Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Marshall / Kline Phelps

(0 avis) Donner votre avis
Parution le 20/04/2009
Ajouter à une liste
Indisponible

Résumé

Secrets of the Intellectual Property Trade takes readers inside the once highly secretive change effort at Microsoft. The narrative ranges far beyond Microsoft, however, with colourful insider's accounts of Phelps' relationships with iconic business leaders such as IBM's Lou Gerstner to GE's Jack Welch.Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.About the Authors. Acknowledgments. Introduction. Chapter 1 The Collaboration Imperative. Chapter 2 Like Cortez Burning His Ships. Chapter 3 Money Isn't Money Anymore. Chapter 4 A Very Secret Mission. Chapter 5 Leadership Starts at the Top. Chapter 6 The Road Ahead (with Apologies to Bill Gates). Index.Marshall Phelps is Microsoft's corporate Vice President for Intellectual Property Policy and Strategy and is responsible for setting the global intellectual property strategies and policies for the company. He also works with governments, other companies in the technology industry, and outside institutions to broaden awareness of intellectual property issues. Phelps joined Microsoft in June 2003 after a twenty-eight-year career at IBM Corp., where he served as vice president for intellectual property and licensing and built its world-leading $2-billion-a-year licensing program. Phelps is an executive in residence at Duke University's Fuqua School of Business and was elected to the initial class of the Intellectual Property Hall of Fame in 2006. He may be reached at mphelps@microsoft.com. David Kline is a journalist, author, and intellectual property consultant who has earned acclaim for his unique ability to demystify complex IP issues and explain them in a clear and relevant manner to a broad business audience. His bestselling 2000 book, Rembrandts in the Attic from Harvard Business School Press, is considered a seminal work in the field of intellectual property strategy within corporate America. As a journalist, Kline has covered some of the world's most critical wars, famines, and other crises for the New York Times, Christian Science Monitor, NBC and CBS News, the Atlantic, Rolling Stone, Wired, and other major media. He may be reached at dkline@well.com.

Caractéristiques techniques

  PAPIER
Éditeur(s) Wiley
Auteur(s) Marshall / Kline Phelps
Parution 20/04/2009
EAN13 9780470432150

Avantages Eyrolles.com

Livraison à partir de 0,01 € en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million et demi de livres disponibles

Consultez aussi

satisfait ou remboursé
Satisfait ou remboursé
Paiement sécurisé
modes de paiement
Paiement à l'expédition
partout dans le monde
Livraison partout dans le monde
Service clients sav.client@eyrolles.com
librairie française
Librairie française depuis 1925
Recevez nos newsletters
Vous serez régulièrement informé(e) de toutes nos actualités.
Inscription