Business and Administrative Communication

The 6th Edition of Business arid Administrative Communication was developed to teach you how to communicate effectively arid improve your written and oral business communication skills. This knowledge will help you in your courses and, more importantly, in your future career.

Throughout this text, several pedagogical elements appear to teach readers about all the aspects of business communication. These examples in their many formats are found in every chapter and provide excellent real-world examples to underscore key concepts throughout the text.

Please take a moment to learn about this new edition and its features by paging through this visual guide outlining the text's new features.

Contents

• I. The Building Blocks of Effective Messages
• Chapter 1. Business Communication, Management, and Success
• Chapter 2. Building Goodwill
• Chapter 3. Adapting Your Message to Your Audience
• Chapter 4. Making Your Writing Easy to Read
• Chapter 5. Planning, Composing, and Revising
• Chapter 6. Designing Documents and Screens

• II. Letters and Memos
• Chapter 7. Informative and Positive Messages
• Chapter 8. Negative Messages
• Chapter 9. Persuasive Messages
• Chapter 10. Sales, Fund-Raising, and Promotional Messages

• III. Interpersonal Communication
• Chapter 11. Communicating Across Cultures
• Chapter 12. Working and Writing in Groups

• IV. Reports
• Chapter 13. Planning, Proposing, and Researching Reports
• Chapter 14. Analyzing Information and Writing Reports
• Chapter 15. Using Graphs and Other Visuals
• Chapter 16. Making Oral Presentations

• V. Job Hunting
• Chapter 17. Resumes
• Chapter 18. Job Application Letters
• Chapter 19. Job Interviews, Follow-Up Letters and Calls, and Job Offers