Business Communication

A textbook for undergraduate business students.
Business Communication : A Framework for Success presents a truly strategic approach to business communication. This text builds on a solid foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive.

These innovative methods not only help readers identify the many challenges encountered by today's business communicators, but they also foster a mastery of communication skills that will carry them well into their own careers.

Contents

Part II : Developing Communication Skills
5. Business Speaking
6. Business Writing
7. Graphic and Visual Communication
8. Listening and Nonverbal Communication

Part III : Correspondence
9. Neutral and Positive Messages
10. Negative Messages
11. Persuasive Messages

Part IV : Reports and Proposals
12. Using Reports and Proposals
13. Conducting Research and Using Data
14. Organizing and Finalizing Reports/Proposals

Part V : Organizational and Group Communication
15. Organizational Communication
16. Communicating in Groups and Teams

Part VII : Challenges in Business Communication
19. Values and Ethics
20. Intercultural and International Communication

Glossary
Appendix : A Brief Guide to Grammar, Usage, and Punctuation
Company Index
Subject Index
Internet Index