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Business Development: Customer-oriented Business Development for successful companies
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Business Development: Customer-oriented Business Development for successful companies

Business Development: Customer-oriented Business Development for successful companies

Andreas Kohne

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110 pages, parution le 18/02/2019
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Résumé

The book provides a compact overview of the increasingly important topic of Business Development (BD).The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with new creative techniques such as Hackthons and dedicates itself more comprehensively than so far to the topic of communication in the course of changes.The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.Business Development: role, role profile, business unit, process - Portfolio structure, management and life cycle - Resources - Target market - Market cultivation strategy - Case study - Six steps to Business Development
 Andreas Kohne works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business.

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Éditeur(s) Springer
Auteur(s) Andreas Kohne
Parution 18/02/2019
Nb. de pages 110
EAN13 9783658247256

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