Competitive Communication

"Professor Eckhouse has presented a highly readable book introducing the key elements of clas-
sical argumentation and persuasion to the modern professional manager. Today's world requires
intense competition for the client-reader, and Eckhouse has produced a highly useable guide to
navigate it. Bravo! Competitive Communication is sure to find a valuable place in my profes-
sional library."
-Gary Cuccio, President, AirTouch Paging

"What I hear from business practitioners is 'If you can't persuade, you can't get much of any-
thing done.' The business graduates able to convey their perspective to others convincingly
are the ones whose perspectives are going to govern business reality. This book will thus
have great appeal to business students. The writing style of this book is exceptionally clear, with
graceful sentence structure, a tone that is both philosophical and practical, and a sure sense
of word choice."
-Jeanette W. Gilsdorf, California State University, Long Beach,
and Past President of the Association for Business Communication.

"This book is a powerful tool, filled with important theory, practical information, and real-world examples. The book is organized in a logical, easy-to-follow order. In fact, professors could easily organize their courses to follow the organization of the book."
-William Sonnenschein,
University of California, Berkeley

ABOUT THE AUTHOR

Barry Eckhouse is Professor of Rhetoric and Management Communication at Saint Mary's College of California. He was the founding Director of Communication at Berkeley's Haas School of Business and has extensive experience consulting in business and industry.

COMPETITIVE COMMUNICATION ON THE WEB

This edition features a web site that contains selected material in searchable form, as well as additions or revisions that may be made after publication. Students, teachers, trainers, and others are invited to visit this site for updates and exercises that may be used to supplement the text in teaching or independent learning. This site also offers a threaded discussion board and a response form for readers who want to exchange comments on the book and contribute to its development and improvement.

Questions or comments to the author may be made at the web site, through the discussion boards, feedback se tions, or directly by e-mail.