Content Management for Dynamic Web Delivery

JoAnn T. Hackos

416 pages, parution le 14/05/2002

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Résumé

Content management begins with a vision of the users' experience––learning what information your customers, employees, and trading partners need from you and how best to deliver it. Successfully publishing your content to the Web and multiple other channels means grounding your strategy in your user community and building on it a comprehensive information model. An effective information strategy in today's highly competitive e-business world requires planning, design, structure, and collaboration. At the center of this strategy is content––the currency for competing in the Digital Age. Your effectiveness at managing and delivering content can make the difference between business success and failure. Not only is content management in your future, it is one of the greatest challenges faced by businesses today.

Using the content management strategy that she helped develop for companies such as Nortel, Motorola, Xerox, Cisco, and others, JoAnn Hackos walks content managers and developers, information architects, Web designers, and IT managers through the five phases of content management and discusses in detail important issues such as:

Establishing a content strategy to determine what content your users need, in which media it should be delivered, and what types of content should be singled out for sales and marketing, customer support, training, reference, and more
Moving existing content out of books to more accessible modules
Developing an information model that underlies your Web site design
Taking advantage of XML
Transforming your organization's processes to ensure dynamic content delivery

Contents

Chapter 1: Content Management in Your Future?
Chapter 2: Implementing a Content: Management Solution.
Chapter 3: Taking a Close Look at Your Information Resources.
Chapter 4: Creating an Information Model.
Chapter 5: Developing Information Types and Content Units.
Chapter 6: Using Content Units to Structure Information Types.
Chapter 7: Developing Content Plans for Static Web Sites.
Chapter 8: Developing Content Plans for Dynamic Web Sites.
Chapter 9: Developing a Single-Source Strategy.
Chapter 10: Authoring for Reuse.
Chapter 11: Staffing for Content Management.
Chapter 12: Making a Business Case for Content Management.
Appendix A: Content Management Requirements Checklist.
Appendix B: Vendors.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	JoAnn T. Hackos
Parution	14/05/2002
Nb. de pages	416
Format	19 x 23,5
Couverture	Broché
Poids	752g
Intérieur	Noir et Blanc
EAN13	9780471085867