Corporate religion
In the future , building strong market positions will be about building companies with a strong personality and corporate soul
Jesper Kunde - Collection Financial Times
Résumé
Anders Knutsen, Bang a Olufsen
I've previously said that the companies that are lasting
are those that are authentic. If people believe they share
values with a company, they will stay loyal to a brand.
While many books deal with the specifics of either brand
management, marketing, advertising, general management or
value-driven organizations - CORPORATE RELIGION is a
compelling, very persuasive and very how-to lecture of how
to grow brands from the heart.
Howard Schultz, Starbucks Coffee
L'auteur - Jesper Kunde
Danish born Jesper Kunde, 42, is a Bachelor of Commerce. He worked for Carlsberg and the electronics company LK before he started the advertising agency Kunde & Co. with his partner Gaute Hogh in 1988. Kunde & Co. has established tself as one of Scandinavia's largest integrated advertising agencies, functioning as marketing and management consultants for major international companies including Ecco, Bang & Olufsen, Bodum and MD foods.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Prentice Hall |
| Auteur(s) | Jesper Kunde |
| Collection | Financial Times |
| Parution | 01/01/2000 |
| Nb. de pages | 288 |
| Format | 18 x 25 |
| Poids | 550g |
| EAN13 | 9780273643807 |
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