Corporate Strategy

"Richard Lynch has succeeded in creating the ideal book for those with no prior knowledge of strategic management. The newest edition of 'Corporate Strategy' is rare among strategy textbooks in being both intellectually rigorous and highly readable. Drawing on a variety of disciplinary perspectives, Lynch develops a comprehensive and conceptually innovative overview of the strategy process, content and context."
Thomas C. Lawton, lecturer in European Business and Corporate Strategy, School of Management, Royal Holloway, University of London

"The discussion of a large variety of cases featuring well known companies from all over Europe makes the book very appealing to the European reader."
Greet Asselbergh, Faculty of Applied Economics, RUCA - University of Antwerp.
The new edition of Corporate Strategy is built on the strengths and uniqueness of the first edition. This is the only that provides comprehensive coverage of both rational and creative approaches to strategy. International coverage, which also marked out the first edition, has been expanded with the addition of a chapter on the global issues that affect strategy formulation.
The structure of the book can be adapted for use on a variety of short, modular strategy courses and on more advanced courses. With a teaching package that includes a lecturer's manual, OHPs, extra long cases and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource.
New to this edition:
• All cases have been updated with the latest information and around half are totally new.
• Greater emphasis has been given to small and medium-sized companies and to global strategy cases.
• New chapters on leadership, knowledge, globalisation and dynamics of strategy.
• More material on strategy implementation.
• More on value-added and sustainable competitive advantage throughout.
• More on collaborative strategies, resource-based view, organisational purpose, game theory and strategic negotiation.
Features:
• Comprehensive yet flexible text - can be used on a variety of courses.
• Balanced examination of rational and creative approaches to strategy.
• International approaches and cases.
• More on resource-based strategies than can be found in most strategy texts.
• Excellent support package and web site provide lecturer with a flexible teaching resource.
The author Richard Lynch has run his own consultancy, Aldersgate Consultancy. He is now Professor of Management Strategy at Middlesex University Business School. He has taught both in the UK and overseas and has over 25 years' experience in industry.