Creative Business

The making of addictive

Paul Nero, Neeta Patel

166 pages, parution le 15/11/2002

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Résumé

What do Elvis Presley, Dungeons and Dragons, Agatha Christie, Coronation Street and Star Wars have in common? They are enduring and successful business properties - transferring through time, across media.
Whether it's a book, TV show, computer game, film or song, and whether it's 50 years old or was created last week, some stories, characters and phenomena are fleeting in our collective conscience and some pass the test of time. Just how have these stories adapted as the years go by? What works? What doesn't? And why? And just what's in store for new content as it competes to build a loyal audience?
Creative Business takes a broad view of some successful media content, digging beneath the surface to uncover the themes of the enduring and the serially successful. These are the creative, addictive stories brought together in a fascinating book for anybody trying to create a successful creative property.
"Storytelling is rarely thought of as a critical business skill - yet, as Paul Nero and Neeta Patel show with this book, it can bring huge benefits. In my own experience, stories can motivate and make connections with people, whether it's as a manager, a salesman or as a producer. It's great to see the under-rated skill of storytelling promoted in such an engaging way."
Simon Bazalgette, CEO, Music Choice Europe

Contents

PROLOGUE: THE WORLD OF ADDICTIVE STORIES
THE STORYTELLERS
MAKING HITS
MAKING IT REAL: DRAMA AND INTERACTION
FINDING THE AUDIENCE
FORMULAIC AND ORIGINALITY: THE TENSIONS WITHIN
DISTRIBUTION MAKES CONTENT PAY
EPILOGUE
FURTHER READING

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Paul Nero, Neeta Patel
Parution	15/11/2002
Nb. de pages	166
Format	17 x 21
Couverture	Broché
Poids	340g
Intérieur	Noir et Blanc
EAN13	9780273656715