Creative Problem Solving for Managers

Developing skills for decision making and innovation

Tony Proctor

292 pages, parution le 29/08/2005 (2^eme édition)

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Résumé

HOW CAN MANAGERS TACKLE COMPLEX PROBLEMS?
HOW DO YOU ENCOURAGE INNOVATION?
HOW DO YOU IMPLEMENT NEW SOLUTIONS?
IS CREATIVITY THE KEY TO MANAGEMENT SUCCESS?

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case studies and examples from a variety of business situations, CREATIVE PROBLEM SOLVING FOR MANAGERS explores a wide range of problem solving theories and techniques, illustrating how these can be used to solve a multitude of management problems.

Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Features include:

Blocks to creativity and how to overcome them
Key techniques including lateral thinking, morphological analysis and synectics
Computer-assisted problem solving
Increased coverage of group problem solving techniques
New website containing in-depth cases and a PowerPoint presentation

As creativity is increasingly being recognised as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practising managers alike.

L'auteur - Tony Proctor

Tony Proctor is Professor in Marketing at Chester University College Business School and was formerly Senior Lecturer in Marketing and Head of the Department of Management at Keele University.

Sommaire

List of Figures
Preface to the Second Edition
Creativity and its Importance in Business
Blocks to Creativity
Theories of Creativity and the Creative Problem Solving Process
Objective Finding, Fact Finding and Problem Finding/Definition
Morphological Analysis and Related Techniques
Brainstorming and its Variants
Lateral Thinking and Associated Methods
Synectics
Paradigm-Breaking Techniques and some Miscellaneous Ideation Methods
Evaluation
Implementing Ideas
Computer-Assisted Creative Problem Solving
Bibliography
Author Index
Subject Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	Tony Proctor
Parution	29/08/2005
Édition	2^eme édition
Nb. de pages	292
Format	17,5 x 24,5
Couverture	Broché
Poids	627g
Intérieur	Noir et Blanc
EAN13	9780415345422
ISBN13	978-0-415-34542-2