Dan Janal's guide to marketing on the internet

In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with 'countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to:

• Conduct market research online

• Sell to consumers and business-to-business

• Use one-to-one marketing techniques to create customers for life

• Conduct highly effective public relations campaigns

• Use the Internet as a customer support center

From the reviews of Dan Janal's bestselling 0nine Marketing Handbook a fascinating read." -Chicago Sun-Times

will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are passé." -Success

" . . . writes in a style that even newbies can understand." -Internet World

DANIEL S. JANAL is the founder and President of Janal Communications, an online marketing and PR agency. He has taught courses on Internet marketing at the University of California at Berkeley and Stanford University, and he is a frequent guest lecturer at industry conferences. His other books include Business Speak, Risky Business, and 10 1 Successful Businesses You Can Start on the Internet.