
Decision Management
How to assure Better Decisions in Your Company
Résumé
Why do the people in some companies continually dazzle us with their brilliant decisions while those in others make one blunder after another? Do they understand their businesses better? Are they just plain smarter? Or is it all a matter of luck?
The answer, says J. Frank Yates, is none of the above.
The real key, rarely recognized, is how the leaders manage
the company's decision processes— the leaders'
decision management practices.
Drawing on his thirty years of research and experience as
well as scholarship from psychology, economics, statistics,
strategy, medicine, and other fields to explain the
fundamental nature of business decision problems, Yates
highlights the ten cardinal decision issues crucial to
managing the decision-making process— and ultimately
better company decisions. He covers problems ranging from
recognizing whether a decision is actually called for to
assuring that a preferred course of action will be
implemented.
He shows how solid decisions result when managers ensure that deciders resolve every cardinal issue effectively for every decision problem facing the company. He also reveals how, conversely, chronically poor decisions are traceable to managers allowing— or even creating— conditions that encourage deciders to fall short in how they address at least one of those critical issues.
Contents- Preface.
- 1. The Art of Decision Management.
- 2. "What Is a Decision?" and Other Fundamentals.
- 3. Deciding to Decide: The Need Issue.
- 4. Determining the Means for Deciding: The Mode and Investment Issues.
- 5. Prospecting for Solutions: The Options Issue.
- 6. Anticipating Outcomes: The Possibilities and Judgment Issues.
- 7. Accounting for Taste: The Value and Tradeoffs Issues.
- 8. Ensuring Smooth Sailing: The Acceptability and Implementation Issues.
- 9. Starting and Sustaining Decision Management Improvement Efforts.
- Notes.
- The Author.
- Index.
L'auteur - J. Franck Yates
J. Frank Yates is professor of business administration
and marketing at the University of Michigan Business
School. An award-winning teacher, for over two decades he
has taught decision making at UMBS and as a visiting
professor abroad, including at Peking University, Leiden
University, and the University of Tokyo. Yates is the
associate editor of the Journal of Behavioral Decision
Making and a past president of the Society for Judgment and
Decision Making. He writes extensively on decision topics
and has been on the editorial boards of numerous journals
that publish key developments in decision research,
including Organizational Behavior and Human Decision
Processes, the Journal of Applied Psychology, and Medical
Decision Making.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Wiley |
Auteur(s) | J. Franck Yates |
Parution | 10/02/2003 |
Nb. de pages | 230 |
Format | 16 x 24 |
Couverture | Relié |
Poids | 480g |
Intérieur | Noir et Blanc |
EAN13 | 9780787956264 |
ISBN13 | 978-0-7879-5626-4 |
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