e-Business Intelligence

But, as internationally acclaimed e-Business Intelligence guru Bernard Liautaud shows in this important new book, when it comes to corporate intelligence, most companies are still plodding along at the speed of the steam-driven locomotive. Anyone who doubts that assertion need only consider the recent findings by researchers at IBM that most business actively use only 7 percent of their data in making strategic business decisions.

In e-Business Intelligence, Liautaud shows you how to get your company up to speed for the Internet economy. With the help of fascinating and instructive case studies from Lucent, Dow Chemical, Disney, T. Rowe Price, Telecom Italia, Penske, Peugeot, Go Network and other major players at the forefront of the e-business revolution, he explains how, using a handful of key Web technologies, you can transform the vast reservoir of raw, untapped data languishing in your company databases into a corporate intelligence gold mine.

You'll learn how to excavate and integrate information spread throughout your company into a total corporate intelligence network embodying all organizational levels. And you'll learn how to strategically deploy e-Business Intelligence to significantly reduce costs, substantially improve operational efficiencies, achieve bold new levels of customer loyalty, forge solid, mutually beneficial alliances with suppliers and distributers, radically expand the scope and effectiveness of your marketing initiatives, and much more.

Writing from a strictly business, non-technical, perspective, Liautaud explains the what, why, and how of e-Business Intelligence in the new information economy. Then, focusing on the three main areas of e-Business Intelligence -- intranets, extranets, and business-to-business e-commerce -- he describes cutting edge strategies for accessing, analyzing, and sharing corporate data internally throughout an organization, as well as externally with customers, partners, and suppliers.

What it will take to prepare your company to compete and win in the rapidly emerging world, e-business economy? Read e-Business Intelligence and find out from the mind behind the intelligence strategies at many of today's leading e-business giants.

Contents

• The Quest for Intelligence.
  
• The New e-Business Intelligentsia.
  
• Information Governance.
  
• The Value of Information.
  
• Data Overload.
  
• e-Business Intelligence at Work.
  
• Information Democracies.
  
• Enterprise Business Intelligence.
  
• Customer intelligence.
  
• Ecommerce Intelligence.
  
• Information Embassies.
  
• e-Business Intelligence Extranets.
  
• Customer Care Extranets.
  
• Information Brokers.
  
• Supply Chain Extranets.
  
• Vision for Tomorrow.
  
• The e-Business Intelligence Future.
  
• Popular Misconceptions about an e-Business Intelligence Implementation.
  
• The Search for Return: Justifying the Investment.