Embracing the net

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Soumitra Dutta, Sandeep Srivastava

185 pages, parution le 01/04/2001

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Résumé

State-of-the-art business redesign for e-commerce success!

Powerful new strategic business models, processes, and organizational structures.
Step-by-step management techniques for putting the customer in the driver's seat.
Practical case studies, marketing strategies, and more.

Going online is easy. Succeeding online is not. E-Business success often demands a profound organizational redesign. In Embracing the Net, world-renowned e-Business consultant Soumitra Dutta presents breakthrough approaches to e-Business organizational design, based on the latest research and consulting at INSEAD, one of Europe's leading management schools. This book focuses on optimizing the crucial "back-end" organizations and processes that drive success or failure in electronic commerce. Drawing upon state-of-the-art research with many of the world's most innovative and influential global enterprises, Embracing the Net introduces new models of strategic thinking, and new processes and marketing approaches designed to fit them. It identifies new organizational structures flexible enough to support instantaneous information flow, rapid decision-making, experimentation, and learning — and guides executives through successful implementation, step-by-step. For every executive, manager, and consultant concerned with e-Business strategy or marketing.

Contents

Embracing the Net
The happy hijacking
Business is the business model
Organizations on the edge
The glass house imperative
Threatening ecology
Gaining commitment

L'auteur - Soumitra Dutta

Soumitra Dutta

is Roland Berger Professor of E-Business and Information Technology at INSEAD. His research specialties include e-Commerce, Internet-based learning, IT and business innovation, and process reengineering. Dutta's books include Process Reengineering,Organizational Change and Performance Improvement.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Soumitra Dutta, Sandeep Srivastava
Parution	01/04/2001
Nb. de pages	185
Format	17 x 21
Couverture	Broché
Poids	396g
Intérieur	Noir et Blanc
EAN13	9780273652922

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Embracing the net

Résumé

L'auteur - Soumitra Dutta

Caractéristiques techniques

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