Enron : The Rise and Fall

Loren Fox

370 pages, parution le 29/11/2002

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Résumé

"In the high-stakes casino that is the global energy market, Enron was the House. Its power was unrivaled, its reputation for innovation unquestioned, and its future as dynamic as the markets it dominated - until October 2001, when Enron began an implosion that ended in the most dramatic bankruptcy in U. S. history." Enron: The Rise and Fall is the first behind-the-scenes recounting of the day-to-day machinations that gave Enron its power and fueled its demise.
Both an in-depth exploration of what actually happened behind the walls of Enron and a candid examination of the flaws in Enron's business plan and corporate culture, this unauthorized corporate biography paints a vivid portrait of what happens when a company is allowed - in fact, openly encouraged - to live far beyond its means.

Contents

PART I: THE WAY UP

Pipeline to Profit
Where the Money Is
Major Ambition
Electrifying Opportunity
Culture of Creativity?
The Energy Buffet

PART II: THE WAY DOWN

Taking the Plunge
Enron Gets Wired
Power and Glory
California Dreamin'
Power Overload
Downward Spiral
Epilogue

L'auteur - Loren Fox

is a former senior editor at Business 2.0, the award-winning business magazine, and a leading authority on business strategy. Previously, Fox was finance editor of Upside magazine. He also spent five and one-half years as editor and reporter for Dow Jones News Service, where he covered the energy industry and Enron. His work has appeared in The Wall Street Journal, Barrons, Salon.com, and other media.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Loren Fox
Parution	29/11/2002
Nb. de pages	370
Format	16,5 x 23,5
Couverture	Relié
Poids	710g
Intérieur	Noir et Blanc
EAN13	9780471237600
ISBN13	978-0-471-23760-0