Essential of Entrepreneurship and Small Business Management

A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.

Features

• NEW—An entire chapter devoted to E-commerce and the World Wide Web.
• • Provides students with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security.
• NEW—New Chapter Two, Inside the Entrepreneurial Mind: From Ideas to Reality.
• • Provides students with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas.
• NEW—Companion Website (www.prenhall.com/scarbzim)—Now more useful for classroom discussion.
• • Allows instructors to link to examples in the text, talk about the examples and the business principles they teach and also shows students how the company works.
• Internet exercises at the end of each chapter.
• You Be the Consultant feature.
• • Asks students to apply the concepts they have learned in many creative ways including individual assignments, team assignments, mini-cases, and others.

I. THE CHALLENGES OF ENTREPRENEURSHIP.

• 1. The Foundations of Entrepreneurship.
• 2. Inside the Entrepreneurial Mind: From Ideas to Reality.

• 3. Strategic Management and the Entrepreneur.
• 4. Forms of Ownership and Franchising.
• 5. Buying an Existing Business.

• 6. Building a Marketing Plan.
• 7. Advertising and Pricing for Profit.
• 8. Managing Cash Flow.
• 9. Creating a Successful Financial Plan.
• 10. Crafting a Winning Business Plan.

• 11. Sources of Financing: Equity and Debt.
• 12. Choosing a Location and Layout.
• 13. The Global Aspects of Entrepreneurship.
• 14. Building and Leading a Successful Team.
• 15. E-Commerce and the Entrepreneur.