Essential Principles for Fundraising Success

An Answer Manual for the Everyday Challenges of Raising Money

G. Douglas Alexander

208 pages, parution le 10/11/2005

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Résumé

Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising-developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies

Sommaire

Principles of Fundraising: Time-Tested Truths
Essential Fundraising Tools: Focusing Your Work
The Board: Where Fundraising Begins
Research: Working Smarter
Annual Campaigns: The Basis for the Future
Direct Mail: How to Build Your Donor Base
Special Events: Making Friends, Raising Funds, and Having Fun
Major Gifts: Getting to the Big Gifts
Capital Campaigns: Building Success
Planned Giving: You Can Do It
Foundation Grants: Writing and Other Keys to Success
Corporate Dollars: Sponsorship, Marketing, and More
Technology: Embrace It
Stewardship: Saying Thanks Pays Dividends
Putting It All Together

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley, Jossey-Bass
Auteur(s)	G. Douglas Alexander
Parution	10/11/2005
Nb. de pages	208
Format	18 x 24,5
Couverture	Relié
Poids	520g
Intérieur	Noir et Blanc
EAN13	9780787975845
ISBN13	978-0-7879-7584-5