Evolution Not Revolution

• Techno-marketing skills--for strengthening existing customer bonds while forging new customer classes
• Leading-edge operational skills--for increasing the efficiency and effectiveness of all business activities
• Competitive economy financial skills--for pursuing proactive change that focuses on maximizing economic returns
• Information systems management skills--for launching customer-delighting advanced technology-based initiatives before your competition

Evolution Not Revolution is a directive for business executives and information systems professionals to work together as a team for the common good of their company. Based upon lessons learned from successful executives who have blended their technology management skills with their business acumen, it provides a winning management approach to establishing and executing superior business strategies by leveraging the capabilities of recently released information technologies to improve the value of any organization.

Businesses today are under siege--from within their own walls. Operations executives and IT personnel, while grudgingly admitting that they work toward the same companywide goals and objectives, find themselves increasingly at odds over which strategies and methodologies will achieve those goals. This confusion leads to wasted effort, lost economic opportunities, and counterproductive chaos.

Evolution Not Revolution shows how any company can eliminate these barriers to become a breakthrough success story. Combining insights from his decades of high-level consulting experience with case histories of winners and losers in the battle to deploy advanced information systems for increased market valuation, globally-renowned consultant John Logan explains how you can benchmark against today's most supercompetitive companies to:

• Adopt Emagineering principles to continuously improve your organization's business processes
• Proactively reinvigorate your firm by regularly evaluating and adopting new strategies
• Steer away from price-based competition to focus on loyalty and good will--from both customers and suppliers

Contents

Acknowledgments vii

Introduction xi

Chapter 1: Competency 1: Focusing on Market Valuation 1
Chapter 2: Competency 2: Managing with "Emagineering" 27
Chapter 3: Competency 3: Leading with Technology Executives 43
Chapter 4: Competency 4: Loving Your Customer 69
Chapter 5: Competency 5: Demanding Customer-Focused Internal Operational Excellence 95
Chapter 6: Competency 6: Building the Best-in-the-World Ecosystem 117
Chapter 7: Competency 7: Initiating Creative Destruction While Facing Technology Uncertainty 137
Chapter 8: Competency 8: Enforcing Organizational Discipline 173
Chapter 9: Competency 9: Charging Ahead of the Competition with Technomarketing 197
Chapter 10: Competency 10: Scrutinizing the Results of "Emagineering" Management 213

Index 229