Gaining and sustaining competitive advange
600 pages, parution le 01/05/2001
(2eme édition)
Résumé
Why are reviewers so enthusiastic about Jay Barney's
Gaining and Sustaining Competitive Advantage? Because this
new book demonstrates how to put theory into practice,
creating an exciting new perspective on the field of
strategy and its applications. As Dr. Barney says in his
preface, "There really isn't anything quite as practical as
a good theory." This cutting-edge text develops a framework
that emphasizes the importance of understanding not only
the threats and opportunities in a firm's competitive
environment but also the competitive implications of a
firm's organizational strengths and weaknesses; focuses on
the specific strategic options that firms may choose in
order to gain a competitive advantage; features detailed
coverage of the resource-based view of the firm, tacit
collusion, product differentiation, strategic alliances,
and other key topics; and presents real-world examples from
Microsoft, Disney, Wal-Mart, and other important
organizations.
Table of Contents
I. THE LOGIC OF STRATEGIC ANALYSIS.
1. What Is
Strategy?
2. What Is Performance?
3. Evaluating Environmental Threats.
4. Evaluating Environmental Opportunities.
5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View.
2. What Is Performance?
3. Evaluating Environmental Threats.
4. Evaluating Environmental Opportunities.
5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View.
II. BUSINESS STRATEGIES.
6. Vertical Integration
Strategies.
7. Cost Leadership.
8. Product Differentiation.
9. Flexibility: Real Options Analysis Under Risk and Uncertainty.
10. Tacit Collusion: Cooperation to Reduce Competition.
7. Cost Leadership.
8. Product Differentiation.
9. Flexibility: Real Options Analysis Under Risk and Uncertainty.
10. Tacit Collusion: Cooperation to Reduce Competition.
III. CORPORATE STRATEGIES.
11. Cooperative
Strategies: Strategic Alliances.
12. Diversification Strategies.
13. Organizing to Implement Corporate Diversification.
14. Merger and Acquisition Strategies.
15. International Strategies.
12. Diversification Strategies.
13. Organizing to Implement Corporate Diversification.
14. Merger and Acquisition Strategies.
15. International Strategies.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Prentice Hall |
| Auteur(s) | Jay B. Barney |
| Parution | 01/05/2001 |
| Édition | 2eme édition |
| Nb. de pages | 600 |
| Format | 18 x 24 |
| Couverture | Relié |
| Poids | 410g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780130307941 |
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