Hospitality Marketing Management

Robert Reid, David C. Bojanic

626 pages, parution le 29/08/2005 (4^eme édition)

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Résumé

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

Includes coverage of tourism marketing
Features new material on marketing technology and it's implications in the hospitality industry
Offers international coverage
Provides new, applications approach to the discipline of marketing

L'auteur - Robert Reid

Robert D. Reid is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia.

L'auteur - David C. Bojanic

David C. Bojanic is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst.

Sommaire

Preface
Acknowledgments
Introduction To Hospitality Marketing
Understanding And Targeting Hospitality Consumers
Marketing Planning And Information
Product-Service Mix And Distribution Strategies
Promotional Strategy
Pricing Strategy And Menu Design
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Robert Reid, David C. Bojanic
Parution	29/08/2005
Édition	4^eme édition
Nb. de pages	626
Format	22 x 28,5
Couverture	Relié
Poids	1685g
Intérieur	Quadri
EAN13	9780471476542
ISBN13	978-0-471-47654-2